Executive Summary
Samantha Konyeshi, co-founder of MY UNO Home Drafting & Design, was caught in the same whirlwind that traps many small business owners: juggling every role, working overtime, and feeling her business depended entirely on her. As MY UNO grew, so did the stress and the fear of burnout. Samantha realized that growth couldn’t just be about working harder, it meant working differently.
When Samantha discovered SYSTEMology and joined a SYSTEMology group program with James Brown, she found a way to step back from daily admin. With clear systems and team support, Samantha gained the freedom she had been craving. Today, her team works with confidence, the business is ready to scale, and Samantha can focus on leading and growing, not just keeping up. It’s a real-world example of how small business consulting services rooted in systemisation can transform a company.
About the Business
MY UNO Home Drafting & Design is a family-run residential building design consultancy in Ipswich, Queensland. The business helps first-time renovators become "Reno ready," guiding clients from their first ideas to council-ready house plans.
Samantha and her husband, a building designer, started MY UNO five years ago. Samantha managed operations, customer service, and admin, while her husband focused on design. As the business grew, they expanded their team to include two virtual assistants. One handles customer service and admin, the other supports drafting.
Samantha wanted to build a company that could run without her constant presence, a business where her time was spent on growth and leadership, not endless firefighting. That’s the kind of transformation many consulting small businesses strive to achieve but rarely implement effectively.
Challenges
As MY UNO expanded, Samantha and her team faced familiar pain points:
- Everything depended on Samantha.
She was the glue, the go-to, the one who had to keep it all together. Admin, customer service, chasing paperwork. If it needed doing, it landed on her desk. That left almost no time for big-picture thinking or even just a proper night with her family. - No instructions, just “in my head.”
Samantha said, "I was just doing it, and it wasn't recorded. It wasn't a particular way that I did it... it was all in my head." - Onboarding new staff was overwhelming.
Without clear steps to follow, bringing on a virtual assistant felt more like adding to the chaos than getting help. Instead of freeing up time, it just created more questions. - Ready to grow, but running out of steam.
Samantha shared, "I really needed to look at training somebody to do the customer service and the admin, so then I could focus on managing the business and scaling it." - No clear path for improvement.
As a first-time owner, Samantha needed a blueprint - a proven, step-by-step way to build the right foundations.
If nothing changed, stress, bottlenecks, and missed growth opportunities would persist.
"I really wanted to know the how-to and how to do it properly and build the foundations correctly and not reinvent the wheel." - Samantha Konyeshi
Choosing to Work With Us
Samantha’s decision to invest in business systemisation came from both necessity and inspiration. After joining a SYSTEMology mini workshop and reading the SYSTEMology book, she saw the value in learning from others who had walked this path.
What pushed her to take the leap?
- The business was growing and needed delegation.
- Samantha needed a reliable method for onboarding a virtual assistant in a design business.
- She wanted a system for improving customer service and making team roles clear.
- The SYSTEMology group program with James Brown offered a practical, step-by-step starting point.
Samantha explained, "I was ready to go from being the person who did everything to being a leader who could confidently let go."
Their SYSTEMology Journey: How to Systemise a Small Business in Australia
Samantha and her virtual assistant set clear goals and took practical steps:
- Capturing the "how." Samantha started by creating video guides and step-by-step instructions for her VA, using principles from the SYSTEMology book.
- Growing a systems champion. The virtual assistant was trained with these new systems and became the "system champion," actively supporting further improvements.
- Learning together. Both Samantha and her VA joined the SYSTEMology group program, attending regular coaching sessions and building weekly habits around system development.
- Zeroing in on what matters. With James Brown’s help, they mapped out revenue-generating processes and clarified responsibilities across the team.
- Finding community. Being part of a group of business owners offered insights, motivation, and a supportive community.
"We all know what we have to do when we have a new client come on board... it's so easy." - Samantha Konyeshi
The manageable pace and support from others made the process less overwhelming and more achievable.
Before and After: Business Process Improvement for Construction Companies
Before SYSTEMology
- Samantha was responsible for all admin and customer service.
- All processes "lived in her head," making it hard to train team members.
- Team roles and responsibilities were unclear.
- Business growth was limited by Samantha’s available hours.
After SYSTEMology
Here’s what changed:
- Samantha stepped back from daily admin.
- Onboarding time for new team members was reduced.
- Team roles were clarified.
- The business became ready to scale.
- Documented, repeatable systems for onboarding, client management, and core operations.
- The virtual assistant, now the system champion, drives ongoing improvements.
- Each team member knows their role and takes ownership.
- Weekly team meetings and regular system reviews are now habits.
- The business "runs like a well-oiled machine," ready for growth.
“I was up on the ladder painting... and two quotes were accepted. My VA knows what to do. I don't have to really do too much in that main system now." - Samantha Konyeshi
Without systemisation, stress, burnout, and bottlenecks would have continued. For those considering small business consulting services, Samantha's experience highlights what’s possible when team empowerment meets operational structure.
Reflections and Outlook
Samantha describes her SYSTEMology journey as transformative for both her business and her life:
- Clarity and confidence:
“The structured methodology provided the ‘how to’ I had been seeking.” - Samantha Konyeshi - An empowered team:
Delegation is now a reality, with the team taking ownership. - Lasting habits:
Weekly and fortnightly rhythms keep the team connected and encourage continuous improvement. - True owner freedom:
Samantha now works on her business, not just in it. She has time and headspace for growth and personal projects.
Looking ahead, Samantha feels optimistic. She knows MY UNO is built on a solid, scalable foundation, and the systems in place will support new opportunities and business growth.
Conclusion
This case study shows how MY UNO Home Drafting & Design used SYSTEMology to escape overwhelm, empower their team, and create true owner freedom. Samantha Konyeshi’s journey from daily firefighting to strategic leadership is proof that small business systemisation brings real change. For business owners in construction and design wondering how to systemise a small business in Australia, Samantha’s story is a practical and inspiring example, and a strong case for investing in the right small business consulting approach.
Proven Systems. Real Results.
Behind every smooth-running business is a solid system. These case studies reveal how owners used SYSTEMology to save time, boost efficiency, and scale with confidence.
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